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KIDEO KIDŌ®
AWARD WINNING CREATIVE
BRAND & LABORATORY
ISA MAGALHÃES
ORIGINS
LOCATION
creative director and multidisciplinary artist
shaping work since 2020
Porto, Portugal
The brand emerged during the COVID‑19 pandemic, at a moment when artist Isa Magalhães was working in a textile factory in Portugal developing protective face masks, while simultaneously receiving a growing number of portrait commissions. As demand increased rapidly, Isa made the decisive move to establish herself as a full‑time artist.
With a background in fine arts and theatre - including work as an actress with companies such as A Barraca in Lisbon and The Living Theatre in New York - Isa saw her early works exhibited at Quarteirão das Artes in Porto receive an exceptionally positive public response. While continuing to develop her Portable Series, she actively applied to open calls and competitions, and in 2024 Isa received a national award from Fundação Oriente, marking a significant milestone in her career.
Since then, Isa has expanded her practice to include further distinctions, exhibitions, and collaborations across both the private and public sectors.
The brand moves across different ways of creating, from painting and installation to video, performance, and other hybrid forms that arise through experimentation.
Our mission is to build meaningful connections between art, people, and place, creating artwork that invite reflection and interaction.
The work explores themes of sustainability, identity, politics, spirituality, and the shifting questions that shape contemporary life.
"I’m interested in the intersection between structure and spontaneity — the precision of industrial design, the raw energy of street expression, and the visual language of pop culture." Isa Magalhães
The brand focuses on creating collectable artworks — a series of character‑based portable pieces that explore identity and iconography. Alongside this artistic line, KIDEO KIDŌ® has been producing large‑scale works for the B2B sector, including hospitality projects.
Since 2024, the brand has been developing projects within the Blue Flag Programme and advancing initiatives that merge art, ecology, and innovation in collaboration with scientists and researchers. In 2026, the brand registered two brands — BioSink and BioFiltrX — dedicated to self‑sustaining water‑filtration circuits and ecosystem‑regeneration systems.
KIDEO KIDŌ® also integrates a strong pedagogical and community‑oriented dimension, supporting beach clean‑up actions (plogging), organizing workshops with communities and social institutions, and creating educational activities for eco-schools — centred on sustainability and environmental awareness. The brand further engages in the organization of museum exhibitions and the development of large‑scale commission projects, including installations and artistic routes.
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